October 22nd news, buy this new e-commerce model attracted numerous enterprises this year, especially for those who have a certain resource based business is very attractive. Like the first group network (tuan001.com) is a provider of China Mobile 12580 discount coupons, the hands of a large number of business resources. For the development of the status quo and the future trend of China’s group buying industry, TechWeb interviewed the first group to buy the new network chairman. Lu pointed out that the current Chinese buy site has some data, such as water injection phenomenon, from a long-term point of no significance. In addition, the new road also believes that buy site operating costs are very low, a small group of sites will not necessarily die.
in the new look, buy this model is very good, attracted a lot of people to participate in this field. In addition, the group is not only low threshold, and this model is very suitable for China’s consumer environment. At the same time, the new road also believes that this model is very suitable for a lot of resources. For example, companies do discount coupons have a large number of lines of business resources, before it is difficult to put their resources realized, and the group has brought a realizable model. Another example, like Tencent, Renren, etc. have a large number of online resources, they also found a way to achieve online resources through the purchase.
in addition to the portal, there are many other areas, such as traditional industries and other companies have also set foot in the group buy. In this regard, said the new road, like its own is to enter the field of Internet from traditional industries. Lu pointed out that the Internet industry is changing very fast, although we are copying Groupon model, but in the case of the Chinese market will continue to change. Some of the site may seem to buy the same, the new road that this is only the case of rapid growth phase. It is understood that there are a lot of doing a good job on the vertical type of site to do a certain class, the new road that this differentiation will be more slowly. In addition, the new road also pointed out that we are also seeking change. For example, Groupon strictly limited to a place a day to sell a product, in China will seek some more fit with China’s play, do not rule out some of the site will play a new pattern, the change will be more and more.
in terms of operation and management of the China group purchase site and Groupon site between foreign group purchase, Lu Xin said, because of their own cultural differences, foreign group purchase website management is a foreigner, and the Chinese group purchase website management is Chinese, based on the different cultural ideas. But in the management of the company also have the same place, such as financial management is the same, the loss can not be said to be profitable. At the same time, the new road also pointed out that the current Chinese buy site has some data such as water injection phenomenon, which will be accused in the United States court. Water injection will increase the cost, the new road that no significance in the long term.
recently, the Chinese market to buy frequently occur due to the failure of a partner to buy the sale of the group can not be sold, sales volume exceeded the number of partners operating capacity and many other issues. In view of the problems that have appeared in these industries, Lu Xin said