Wei Wu what kind of community is most likely to fail

met at a meeting in Xiamen, and I asked a question: is the style of a community decided by the operator or the user? I have an answer: the operator of the keso. While keso is inclined to think that users. Later, I sent this question on micro-blog, there is an answer to be recognized by the keso: the style of operation determines the first batch of users, the first batch of users to lay the community style.

there is some truth in this answer, but I always feel the need to nag. The formation of a community style, the first batch of users is naturally very important, but it is entirely possible that the first batch of users, the community will never get up.

is worth noting that the community becomes a "IT community"". Though I was removed from the IT ring, but I know that the topic of IT (in addition to Apple’s new mobile phone released such big events), most of the topic is very small, there are too many seemingly IT industry practitioners after work is not interested to discuss this matter. And usually do community of people from the Internet, some contacts in the circle (or know a so-called Montana circle), leading the group of friends into a community, it is perfectly possible to make a vertical field of IT community. Unless you start going to do this, otherwise this road is a crooked road.

the first batch of users is also very picky users, will raise a lot of advice. As operators, ignore their advice is worth attention. More importantly, how to ignore them without hurting their feelings. Although the network community is usually free services, but in the final analysis is a commercial product. And no one can "endless" to meet the needs of users.

this has been related to the degree of detail and links. I always think that "the devil in the details" is not very natural. In fact, the devil. The first batch of the user’s attention to detail and sometimes misleading operators, to achieve the ultimate and perfect in a not very important things, will only make their own small entrepreneurial team had not consume too many resources.


successfully crossed the initial stage, after the community of users to the second and third batch, how to maintain and strengthen their own style? Keso has a good view: the bean products as operators to do the operation, while Sina micro-blog as a product to do. This means that, by pushing different products, to defend their own style. Watercress North so-called watercress does not operate behind, in fact, is the meaning of. But Sina and micro-blog did not push more heavyweight products, but through operations (such as the topic of discussion, important user recommendations, delete posts, etc.) to strengthen their style. It can be seen, watercress is a kind of technical thinking, sina is inclined to human control – although all the UGC community, but the two companies a big one small, decided they should use what kind of path.

, however, must say "

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