fierce competition, the business is not good to do, many shops in order to attract consumers will reduce the price of goods. This spring, on the opposite side of the road and the opening of a tobacco store. The size of the shop is not small, the business area of more than and 80 square meters. In our small town, the original population is not much, the source is limited, and now suddenly came up with a new supermarket, which directly affects the business of several shops around us. The boss of this shop is a 80 after the young man, opened soon, he and several shops near the boss launched a price war. For months, I shop customers obviously see less, therefore, I’ve been bored, helpless.
this morning, from the opposite side of the road into a strange middle-aged man, he came in the door and asked: "boss, there is a" diamond (Red China) "it?" I quickly answered, took a diamond from the shelves (China red) "to him. A middle-aged man holding the "diamond (red China)" toss about carefully for a moment, and asked: "this is how much money a cigarette?" I replied: "150 yuan a."
just saw a middle-aged man that hesitant look, I pointed to the shelf attached to the tobacco companies issued a unified price tag said to him: "my store cigarettes are all from the formal channels of purchase, fake a penalty ten, please rest assured to buy!" The middle-aged man smiled, he readily took out the money to pay for the cigarette money. Before leaving, the middle-aged man told me that he just go across the street to the store to buy cigarettes, the price of cigarettes sold there although some lower, but there is no price tag, to buy gifts he smoke, lest the fakes, so they did not dare to buy cigarettes in there.
this thing I thought for a long time, also let me understand: the original, arbitrary price does not necessarily bring good business.
in my shop not far from the bus station, is a newly established Cangzhou – Dezhou, from 6:30 in the morning began operating. I observed that every day in the car a lot of people waiting for the bus station. So, I will be used in this part of the potential consumer groups. I have all kinds of goods shop display layout re adjustment and division, will showcase the cigarette on the front of the store’s most prominent position, make people not far from the car is easy to see in the cigarette smoke cabinet; display neat appearance, the tobacco companies issued the price tag corresponding to put in front of each a cigarette; tobacco monopoly retail license I was hanging on the door rushed on the wall, let the customer door to be clear at a glance.
my shop from the bus station less than 50 meters away in front of the store, you can clearly see the car stop, the bus station is open, usually, people waiting in the sun with the sun dry. In summer, I deliberately put up a simple shed in front of the store, and put a few small bench, waiting for people to rest. Every day, on the bus