The best way for
to increase its average subscription is to get more visitors and buy more goods while shopping.
the average number of goods per shopping cart is the average quantity of goods that have been checked out.
total purchases / checkout cart = average number of goods per cart
to get the value, the website analysis tool used or the shopping system must be able to figure out how many items are in the checkout cart. If not automatically calculated, use the function of Excel to calculate. As long as you know the total amount of goods purchased and the number of checked shopping cars, you will have no problem.
if each shopping cart has a decrease in the average number of goods and the average purchase order, put the two indicators together in the website KPI report and you’ll know what’s deep.
three, expected target
according to the list of goods, the average number of goods per shopping vehicle is infinitely close to 1, and sometimes there is hardly any trend of growth. At this point, the site KPI will hardly produce meaningful information, but not so, and the KPI will give deeper insight into visitor buying, sales and cross selling.
is looking into the timing of the site’s KPI in order to promote additional sales cross sales. If the new strategy is implemented, but there is no change in the average number of goods and the average purchase order of each shopping cart, some new measures must be continued to be explored.
if the site "KPI" drops dramatically, you should review your recent changes with colleagues in the marketing department. It may be that the quantity of a single item has increased, and the purchase of many goods has decreased. On the contrary, regardless of whether it has taken to promote additional sales – cross selling measures, the average number of each commodity shopping cart increases, is to raise more visitors or a campaign played a good effect.
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