Xu Zhaojun FuPan entrepreneurial way little too high profile pops can go far

introduction entrepreneurs in the beginning is not too high, causing competitors, if little was low, and taking advantage of sina micro-blog may have better development.


editor’s note:

entrepreneurship is a difficult trek, as can predict in advance the way possible trap and fork, the higher the probability of success. Therefore, compared to those who have almost perfect packaging success model, entrepreneurs are also eager to get a mirror from their own entrepreneurial dilemma similar to.

"business Apocalypse" is the depth of Tencent technology in the second half of 2013 report column. The contents of the Internet in recent years, including the most well-known start-up companies, stories and characters about the real experience of Internet entrepreneurs to share the experience and reflection.

we are doing, is speculative and checking the Internet business case of Chinese from multiple angles, business sense summarizes the most shocking truth based on naked entrepreneurship.

Tencent technology Lei Jianping reported on November 14th

in the voice pops social applications in Beijing 798 Art District Office, outside a door to see the Great Wall, the front is the name of the company and the introduction of POPs, the back is a "Designed by California" Apple Apple Corp of the Chinese advertising, apple propaganda its design philosophy’s intentions to clap each employee can see out of the office area:

"when you begin to imagine, it may bring the experience, you step back and think again, who will this help? Can make life better? There is no meaning of existence? Every day you are busy doing, one day you can do the best


this is Jobs summed up the design of Apple products in the process of product concept, has now become the pops founder Xu Zhaojun individual and team advocate creed: the products are not only interesting, but also useful".

pops along this trajectory is. At the end of August this year, as announced over 20 million subscribers, Xu Zhaojun discloses the three strategies of media: force long audio lock the user’s "passive time"; to strengthen the construction of mass culture and entertainment content of UGC and PGC in the mobile terminal test mode; native advertising and marketing value. Therefore, as ordinary users recording time from 90 seconds to 6 minutes, and even upload audio web version of 128M audio files.

According to Xu Zhaojun

, the movie, pops and hit TV drama, concerts and music festivals, national TV programs, radio, video websites, newspapers and magazines to cooperate, content production, introducing and spreading mechanism is formed gradually. Hisense, Zhou Dafu, HNA Group, Coca-Cola, jiaduobao, OLAY and other traditional brand manufacturers have to test the water in as marketing.

this is the third year Xu Zhaojun venture, as its second entrepreneurial projects as a good momentum, but a little but not too smooth. When the light blog originator T>

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