Overseas APP Chinese gold three hurdle copycat profitability and localization

"we can even make no profit in China for 10 years, but China must be an integral part of our strategy." Talking about the Chinese market layout, Phil · (Phil Libin); Libin tone urgent.

as a cloud storage of Evernote CEO notes, Libin has not remember this is the first time in recent years China. His trip to China, in addition to participating in the mobile Internet Conference held here, there is an important purpose is to visit China’s partners, and plans to find some potential investment opportunities in the Chinese market.

before coming to China, we are not particularly clear whether to develop the Chinese market. Because there are too many people told us that Chinese on Silicon Valley Internet companies may have some misunderstanding, many well-known companies are defeated here." Libin on the "First Financial Daily" reporters (micro-blog). But now, in addition to their new product development for Chinese user impression notes ", reached a cooperation agreement and Chinese Internet company UC, Tencent, second data center also plans to establish China outside of the United states.

Flipboard, angry birds (micro-blog), fruit ninja…… More and more overseas APP are overweight Chinese plan. Attract them is 430 million of mobile Internet users, as well as the blue ocean is still full of opportunities for the China Mobile Internet market.

in the

likes to challenge the Chinese market Silicon Valley Internet companies seem to have been good luck. It is many years ago, Aol Yahoo, eBay (micro-blog), or Groupon now, these companies in Chinese experience invariably prove that foreign Internet giant’s Chinese is commonplace.

to enter the Chinese market, it is necessary to play in accordance with the rules of the Chinese game, not to say that we engage in a Chinese version of the product on the line, but to combine the actual situation of the Chinese market research and development products." He said.

is an important step in building data centers in china. He found that Chinese used overseas server Evernote, may encounter synchronization, slow service instability. The future of impression notes in China’s data center will be separated from the United States services, independent operations to provide services; existing Evernote Chinese users are free to choose whether to migrate data to china.

personnel recruitment is also in progress. A few months ago, Evernote has only 1 employees in China, but now has a total of 7, by the end of this year, the Chinese team is expected to amount to about 30 people. They will focus on the design and development of Evernote global products, developer relations and market development and user support.

can quickly layout in China, probably because it has a Chinese investor. In May 7th, Evernote received the China broadband industry fund (CB>)

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