] January 13th news billion state power network, the latest learned billion state power network, the luxury brand Lancome launched the official flagship store in Tmall today.
It is reported that Tmall
, Lancome official flagship store sales of products including skincare, makeup and perfume, the best-selling products as the main star, compared with Lancome’s official website China, merchandise category is less, and not for men. During the opening, but also through the pre sale and free trial activities to promote and preheat.
said Lancome, Lancome in the membership management, the implementation of online and offline integration sharing, and also buy back activities under the line integral, enjoy the exchange in the Tmall flagship store.
billion state power network to understand, after six months of last year, including Burberry, Estee Lauder, Hugo, Boss and other luxury brands to join Tmall, and before these luxury brands electricity supplier channels only official website.
for luxury brands to join the Tmall shop phenomenon, industry analysts believe that the reason for the change of the layout of the luxury brand strategy in China, joined the business platform, in order to respond to the China market slowdown in the growth of —2013 Chinese luxury market growth rate of 6% in 2014, the domestic luxury market annual growth rate of about 2%, is expected in 2015 growth will continue to slow down.
on the other hand, Alibaba is also trying to attract big name settled, creating a Tmall brand street in order to distinguish the international big name and other ordinary brands.