Beijing on February 26th news, according to foreign media reports, research firm eMarketer said in a report, the global social network advertising revenue is still strong growth in May, an increase of nearly 50% this year, the U.S. market revenue will account for 47% of total revenue.
eMarketer expects social networking advertisers to invest $7 billion 720 million this year, including advertising on social networking sites, social games and apps. EMarketer said, this year’s advertising investment growth is even higher than in 2011, 2013 and 2014 increase may decline, but will remain in the two digit, by 2014 the global social network advertising revenue of nearly USD 12 billion.
‘s current revenue from the U.S. market is close to nearly 1 and a half of global social network advertising revenue, and will continue to maintain this ratio in the forecast period. This year, advertisers will invest $3 billion 630 million in the U.S. social network, $2 billion 540 million in 2011, will continue to climb to $5 billion 590 million by 2014. Although the United States during the 2011-2013 growth rate will be slightly lower than the global average, but the United States increased advertising investment is likely to exceed the amount of the sum of the rest of the world, so that the country’s total investment in the global social advertising ratio remained at about 1.
Facebook will get the most social network advertising revenue, the entire forecast period, accounting for 70% of the total U.S. social network advertising revenue. While micro-blog’s Twitter market share, will rise from 5% in 2011 to $8% in 2014. At the same time, the share of advertising revenue for other social networking sites will also rise, between 2011 and may rise by 2 percentage points in 2014.